UNO MAS BRANDS™ announces Orangetheory Fitness® named a Corporate Partner of Texas Tech® Athletics

LUBBOCK, TEXAS – October 2022

Uno Mas Brands, LLC, a multi-unit Orangetheory Fitness owner and operator, announced that its Orangetheory Fitness studios have become an official corporate partner of Texas Tech Athletics through a multi-year agreement. This is Uno Mas Brands’ first Division I college partnership.

As part of the three-year agreement, Orangetheory Fitness will have on-court presentation as a game sponsor, live game radio spots, LED logo display and more during Texas Tech’s men’s and women’s basketball seasons. Orangetheory Fitness will also create digital content and promotional programs through the LEARFIELD Fan365 program to promote the Orangetheory Fitness brand and message
digitally to fans. Orangetheory Fitness has quickly become the premier, boutique fitness facility in Lubbock, Amarillo, Midland, and Odessa with its unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories. Orangetheory has been recently named one of ‘Best of Lubbock’ Fitness Centers/Gyms.

“Orangetheory Fitness has long been committed to attracting top coaches and team member talent to help their members stay in top physical shape, and we’re excited to partner with a company that serves the best interest of Tech fans,” said Rick Leach, Vice President and General Manager of LEARFIELD’s Red Raider Sports Properties, Texas Tech Athletics’ multimedia rightsholder.

“We are beyond thrilled to bring the Orangetheory Fitness brand to Tech fans,” said Ron Bostick, Co-Founder of Uno Mas Brands. “Many Athletics’ staff members, including University President Lawrence Schovanec are proud members of Orangetheory Fitness. Texas Tech Athletic stands for excellence and their athletic programs compete at the highest level in college sports so it was an easy decision when they approached us.”

“There’s a reason Orangetheory has become the premiere fitness studio in West Texas — our members get great results, our coaches are certified in fitness, and our workouts are backed by science,” said Lori Bostick, Co-Founder of Uno Mas Brands. “Like Texas Tech, we are a strong community, and all of our members are committed to performing at the highest-level in everything they do.”
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About Orangetheory Fitness 

Orangetheory makes it simple to get More Life from your workout. Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory workouts incorporate endurance, strength, and power to generate the “Orange Effect,” whereby participants keep burning calories for up to 24 hours after a 60-minute workout. Visit to get your FREE class. Connect with Orangetheory Fitness Lubbock, Amarillo, Midland and Odessa on Facebook, Twitter and Instagram for latest inspirational content featuring fitness and wellness tips, motivation, testimonials, community updates and more.

About Uno Mas Brands 

Founded by Ron and Lori Bostick, Uno Mas Brands, LLC, is a multi-unit sales, marketing, and operations franchise operator. UMB’s current portfolio exists across three franchise brands: Orangetheory Fitness, The Joint Chiropractic, and HTeaO. UMB’s Orangetheory studios are in Lubbock, Amarillo, Midland and Odessa. UMB is nationally recognized as a top performing franchise operator and employs over 130 people. Exercising a proven reputation focusing on culture, people, and community while being aligned as
an owner-operator, UMB has an edge in adding value to the health and wellness of every Orangetheory member. UMB’s corporate office is in Lubbock, Texas. Visit their website at for more.

Media Contact
Brian Altman
Email: [email protected]



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