UNO MAS BRANDS announces Orangetheory Fitness® as the Official Fitness Studio for the Lubbock Matadors®

LUBBOCK, TEXAS – October 2022

Uno Mas Brands, LLC, a multi-unit Orangetheory Fitness franchisee and operator, announces Orangetheory Fitness will be the Official Fitness Center for the Lubbock Matadors through a multi-year sponsorship. This newly created partnership will kick off in the community when the Lubbock Matadors co-host World Cup viewing parties this November at Two Docs Brewing Company. This is Uno Mas Brands’ first Minor League Soccer sponsorship As the Official Fitness Studio, Orangetheory Fitness will be the presenting partner of Live Music and DJ Block Party Series at all home games and Orangetheory coaches will be on site to offer fans and supporters
free classes at its studios. Orangetheory Fitness has quickly become the premiere, boutique fitness facility in Lubbock, Amarillo, Midland, and Odessa with its unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories. Orangetheory has been recently named one of the Best of Lubbock Fitness Centers/Gyms.

“Soccer is a high-intensity sport and Orangetheory Fitness uses high-intensity workouts to help their members achieve faster results with certified fitness coaches that are the best in the industry”, said Dustin McCorkle, Partner and General Manager for the Lubbock Matadors. “We coach our players to become the best in the league and we do this by focusing on endurance, strength, power and working as a team so Orangetheory was a natural fit for us. Our coaches and players are so excited about joining with Orangetheory Fitness members to help our West Texas fan base stay physically fit and healthy. I love working out at Orangetheory and I want all our fans in West Texas to know Orangetheory makes it simple to get More Life from a workout.”

“Soccer is the most popular sport worldwide and the fastest growing sport in the USA and we are excited to partner with the Lubbock Matadors”, said Ron Bostick, Co-Founder of Uno Mas Brands. “We are confident this team will compete at a high level in the National Premier Soccer League, and it says a lot about our workouts that premier soccer players and coaches want to use our workouts to help them stay in shape to compete at their best. There’s a reason Orangetheory has become the premiere fitness studio in West Texas — our members get great results because our certified coaches motivate them, members see their performance real-time using the latest fitness technology, and the workouts are scientifically designed. We are a strong community and it’s evidenced by the tens of thousands of members at our West Texas studios.”

To receive a FREE class, visit any Orangetheory studio in Amarillo, Lubbock, Midland, and Odessa. For all the latest fitness information and tips, visit

About Lubbock Matadors

Lubbock Matadors SC is a community club whose players will be positive role models in the community and ambassadors for growing the game of soccer in LBK. The team will be built with the top local players and best players from across the country who will move to Lubbock for the season. Matadors will provide an opportunity for local players to pursue their dream of playing soccer at the highest level while inspiring the next generation of players to reach their potential. The Matadors are led by a passionate, committed ownership group that includes former Major League Soccer General Manager, soccer entrepreneurs, successful business owners, Texas Tech Alumni & local investors who all have a love for Lubbock. For more information on the Lubbock Matadors, NPSL and to grab some of the hottest soccer gear in the Republic of Texas, visit their website and online shop at

About Orangetheory Fitness

Orangetheory makes it simple to get More Life from your workout. Orangetheory has developed a unique approach to fitness that blends a unique trifecta of science, coaching and technology that work together seamlessly to elevate participants’ heart rates to help burn more calories. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory workouts incorporate endurance, strength, and power to generate the “Orange Effect,” whereby participants keep burning calories for up to 24 hours after
a 60-minute workout. Visit to get your FREE class. Connect with Orangetheory Fitness Lubbock, Amarillo, Midland and Odessa on Facebook, Twitter and Instagram for the latest inspirational content featuring member success stories, fitness and wellness tips, community updates and more.

About Uno Mas Brands

Founded by Ron and Lori Bostick, Uno Mas Brands, LLC, is a multi-unit sales, marketing, and operations franchise operator. UMB’s current portfolio exists across three franchise brands: Orangetheory Fitness, The Joint Chiropractic, and HTeaO. UMB’s Orangetheory studios are in Lubbock, Amarillo, Midland and Odessa. UMB is nationally recognized as a top performing franchise operator and employs over 130 people. Exercising a proven reputation focusing on culture, community, service and professional fitness classes while being aligned as an owner-operator, UMB has an edge in adding value throughout every member’s life. UMB’s corporate office is in Lubbock, Texas. Visit their website at

Media Contact
Brian Altman
Email: [email protected]



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